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HF5415
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HF5415 .K625 2013
Armstrong, Gary
(Gary M.)
Marketing :
an introduction /
Gary Armstrong, Philip Kotler.
11th ed.
Boston :
Prentice Hall,
c2013.
1v. (various paging) :
col. ill. ;
28 cm.
Includes bibliographical references ( p. R1 - R23 ) and index.
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
Marketing.
Kotler, Philip.
7
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acquire
policy default, Sel/rjc, 2012-06-14
xn02 2012-01-27 1 copy rec'd., to CIP ver.
xj06 2012-10-17 Rev.
xj10 2011-10-14
xj16 2012-10-09 to BCCD
xj10 2011-10-14 telework to DEWEY
rd05 2011-10-19
Roxanne Klaas; phone: 563-557-1500; email: roxannek@s4carlisle.com; bc: jane.bonnell@pearson.com
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