@book{685, year = {c2007.}, address = {Upper Saddle River, N.J. :}, author = {Lovelock, Christopher H. and Wirtz, Jochen.}, note = {Pearson International Edition}, url = {http://www.loc.gov/catdir/toc/ecip0618/2006024219.html}, title = {Services marketing :}, publisher = {Pearson/Prentice Hall,}, edition = {6th ed.} }