Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Lovelock, Christopher H.
Wirtz, Jochen.
Customer services Marketing.
Service industries Marketing.
Professions Marketing.
Marketing Management.
HF5415.13 .L5883 2007
658.8 22
Pearson International Edition
Includes bibliographical references and indexes.
Upper Saddle River, N.J. : Pearson/Prentice Hall,
c2007.
c2007.
Text
xx, 648 p. :
http://www.loc.gov/catdir/toc/ecip0618/2006024219.html