Consumer behavior and marketing strategy
J. Paul Peter, Jerry C. Olson
Peter, J. Paul.
creator
Olson, Jerry C. (Jerry Corrie)
1944-
text
tu
Boston
McGraw-Hill
c2002
6th ed.
xxvi, 582 p., [24] p. of plates : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
Consumer behavior
Marketing
HF5415.3 .P468 2001
658.8/342
McGraw-Hill/Irwin series in marketing
0071121110
http://www.loc.gov/catdir/description/mh021/2001031482.html
http://www.loc.gov/catdir/toc/mh021/2001031482.html
http://www.loc.gov/catdir/description/mh021/2001031482.html
http://www.loc.gov/catdir/toc/mh021/2001031482.html
DLC
101007
20140528153403.0
192