Preparing effective business plans
an entrepreneurial approach
Barringer, Bruce R.
creator
text
bibliography
mau
2015
2015
Second edition.
monographic
eng
xvii, 270 pages : illustrations ; 23 cm.
Starting the process -- Why plan? -- What to do before the business plan is written -- Developing and screening business ideas -- Feasibility analysis -- Preparing a business plan -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the business plan -- Presenting the plan with confidence -- Name index -- Subject index.
Bruce R. Barringer, Ph.D., Oklahoma State University.
Includes bibliographical references and indexes.
Business planning
Entrepreneurship
New business enterprises
Planning
Small business
Planning
HD30.28 .B36837 2015
658.4/01
Pearson entrepreneurship series
9780133506976 (pbk. : alk. paper)
0133506975 (pbk. : alk. paper)
2014003022
DLC
140131
20180405115532.0
18025505
eng