TY - BOOK AU - Barringer, Bruce R. TI - Preparing effective business plans: an entrepreneurial approach T2 - Pearson entrepreneurship series SN - 9780133506 AV - HD30.28 .B36837 2015 U1 - 658.4/01 23 PY - 2015///] CY - Boston PB - Pearson KW - Entrepreneurship KW - Business planning KW - Planning KW - New business enterprises KW - Small business N1 - Includes bibliographical references and indexes; Starting the process -- Why plan? -- What to do before the business plan is written -- Developing and screening business ideas -- Feasibility analysis -- Preparing a business plan -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the business plan -- Presenting the plan with confidence -- Name index -- Subject index ER -