International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
Cateora, Philip R.
Gilly, Mary C.
Graham, John L.
Export marketing.
International business enterprises.
HF1416 .C375 2009
658.8/4 22
Includes bibliographical references and index.
New York, NY : McGraw-Hill/Irwin,
c2009
c2009
2011
Text
xxxiii, 710 p. :
eng