TY - BOOK AU - Cateora, Philip R. AU - Gilly, Mary C. AU - Graham, John L. TI - International marketing SN - 9780073380 AV - HF1416 .C375 2009 U1 - 658.8/4 22 PY - 2009/// CY - New York, NY PB - McGraw-Hill/Irwin KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and index ER -