@book{806, author = {Malhotra, Naresh K.}, edition = {5th ed.}, address = {Upper Saddle River, NJ :}, publisher = {Pearson/Prentice Hall,}, year = {c2007.}, url = {http://www.loc.gov/catdir/toc/ecip0611/2006010250.html}, note = {"SPSS student version 14.0"--CD-ROM.}, title = {Marketing research :} }