Marketing research / David A. Aaker, V. Kumar, George S. Day.
Aaker, David A.
Kumar, V., 1957-
Day, George S.
Marketing research.
HF5415.2 .A14 2007
HF 5415 .2 .A14 2007 22
Includes bibliographical references and index.
Hoboken, NJ : Wiley,
c2007.
c2007.
2007
Text
xvii, 774 p. :
http://www.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
http://www.loc.gov/catdir/enhancements/fy0814/2006046457-d.html
http://www.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
eng