TY - BOOK AU - Kotler, Philip. AU - Turner, Ronald E., TI - Marketing management: analysis, planning, and control SN - 0135580072 AV - HF5415.13 .K64 1981 U1 - HF 5415.13 .K64 1981 19 PY - 1981/// CY - Scarborough, Ont. PB - Prentice-Hall KW - Management KW - Marketing N1 - Includes bibliographical references and indexes ER -