01876cam a2200373 a 4500
15066996
OSt
20190606103248.0
071101s2008 inua 001 0 eng
2007045592
9780470174623 (pbk.)
0470174625 (pbk.)
(OCoLC)ocn180907957
DLC
DLC
BAKER
C#P
YDXCP
VP@
UUS
SMP
DLC
TK5105.888
.A7836 2008
TK 5105 .A7836 2008
22
Ash, Tim,
1965-
Landing page optimization :
the definitive guide to testing and tuning for conversions /
Tim Ash.
Indianapolis, Ind. :
Sybex/Wiley,
c2008.
xxi, 360 p. :
ill. ;
24 cm.
Serious skills
Includes index.
Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.
Web sites
Evaluation.
Web sites
Testing.
Web sites
Design.
Internet marketing.
Publisher description
http://www.loc.gov/catdir/enhancements/fy0804/2007045592-d.html
Table of contents only
http://www.loc.gov/catdir/enhancements/fy0804/2007045592-t.html
Contributor biographical information
http://www.loc.gov/catdir/enhancements/fy0806/2007045592-b.html
7
cbc
orignew
1
ecip
20
y-gencatlg
ddc
BK
jg12 2007-11-05
jg12 2007-11-05
aa07 2007-11-06
xe04 2010-03-11 2 copies rec'd., to CIP ver.
Barcode 00268787185 returned from bindery 2010-04-13
9346
9346
0
0
2019-06-06
TK_5105__A7836_200800000000000
TK 5105 .A7836 2008
EUL
2019-06-06
ddc
2019-06-06
8613
BK
0
EUL
0
8008