TY - BOOK AU - Ash, Tim, TI - Landing page optimization: the definitive guide to testing and tuning for conversions SN - 9780470174 AV - TK5105.888 .A7836 2008 U1 - TK 5105 .A7836 2008 22 PY - 2008/// CY - Indianapolis, Ind. PB - Sybex/Wiley KW - Web sites KW - Evaluation KW - Internet marketing KW - Testing KW - Design N1 - Includes index; Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer UR - http://www.loc.gov/catdir/enhancements/fy0804/2007045592-d.html UR - http://www.loc.gov/catdir/enhancements/fy0804/2007045592-t.html UR - http://www.loc.gov/catdir/enhancements/fy0806/2007045592-b.html ER -