Epoka University Library Search for 'au:"Piercy, Nigel." and su-to:Marketing and itype:BK'

Market-led strategic change :

By Piercy, Nigel.. Oxford ; | Boston : Butterworth-Heinemann, 2002 . xiv, 762 p. : 24 cm.. 075065225X

Place Hold on Market-led strategic change :

Strategic marketing /

By Cravens, David W.. Boston : McGraw-Hill Irwin, 2003 . xviii, 843 p. : 26 cm.. 0072466650 (student : alk. paper) | 0071151613 (international : alk. paper)

Place Hold on Strategic marketing /

Strategic marketing /

By Cravens, David W.. Boston, Mass. : McGraw-Hill, 2006 . xvii, 726 p. : , Various multi-media instructional materials are available to supplement the text. 26 cm.. 0072966343 (alk. paper)

Place Hold on Strategic marketing /