Epoka University Library Search for 'au:"Shimp, Terence A." and su-to:Communication in marketing and su-to:Direct marketing.'

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 p. : 29 cm.. 9780324593600 (hbk.) | 0324593600 (hbk.)

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Advertising,Promotion, and other aspects of integrated marketing communications

Mason, OH Thomson/South-Western, 2007 . xxii,. , ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practitioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. ill. . 9780324408072

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Advertising,Promotion, and other aspects of integrated marketing communications

Place Hold on Advertising,Promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2013 . xxii, 729 pages : , Previous ed. published in 2010. 29 cm. 9781111580216 (hbk) | 1111580219 (hbk)

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Advertising, promotion & supplemental aspects of integrated marketing communications

Mason, Ohio Thomson South-Western 2003 . xxi, 650 p. . 29 cm..

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Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 p. : 29 cm.. 9780324593600 (hbk.) | 0324593600 (hbk.)

Place Hold on Advertising, promotion, and other aspects of integrated marketing communications /