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Dictionary of marketing and advertising /

By Rosenberg, Jerry Martin.. New York : J. Wiley, 1995 . xii, 371 p. ; 24 cm.. 0471025038 (alk. paper) | 047102502X (pbk.)

By Rosenberg, Jerry Martin.. New York : J. Wiley, 1995 . xii, 371 p. ; 24 cm.. 0471025038 (alk. paper) | 047102502X (pbk.)