Epoka University Library Search for 'su:"Sales promotion." and holdingbranch:EUL and su-to:Sales promotion. and su-to:Advertising.'

Strategic advertising management /

By Percy, Larry.. Oxford ; | New York : Oxford University Press, 2009 . xviii, 424 p. : 25 cm.. 9780199532575 | 0199532575

Place Hold on Strategic advertising management /

Introduction to advertising and promotion :

By Belch, George E.. Chicago : Irwin, 1995 . xxii, 762 p. : , Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. 29 cm.. 0256136963 | 0256136971 (international students ed.)

Place Hold on Introduction to advertising and promotion :

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 p. : 29 cm.. 9780324593600 (hbk.) | 0324593600 (hbk.)

Place Hold on Advertising, promotion, and other aspects of integrated marketing communications /

Advertising,Promotion, and other aspects of integrated marketing communications

Mason, OH Thomson/South-Western, 2007 . xxii,. , ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practitioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. ill. . 9780324408072

Place Hold on Advertising,Promotion, and other aspects of integrated marketing communications

Advertising,Promotion, and other aspects of integrated marketing communications

Place Hold on Advertising,Promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2013 . xxii, 729 pages : , Previous ed. published in 2010. 29 cm. 9781111580216 (hbk) | 1111580219 (hbk)

Place Hold on Advertising, promotion, and other aspects of integrated marketing communications /

Advertising, promotion & supplemental aspects of integrated marketing communications

Mason, Ohio Thomson South-Western 2003 . xxi, 650 p. . 29 cm..

Place Hold on Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 p. : 29 cm.. 9780324593600 (hbk.) | 0324593600 (hbk.)

Place Hold on Advertising, promotion, and other aspects of integrated marketing communications /