Epoka University Library Search for 'su:"Service industries" and au:Bitner, Mary Jo. and itype:BK and au:Gremler, Dwayne D.'

Services marketing :

By Zeithaml, Valarie A.. Boston : McGraw-Hill Irwin, 2009 . xxviii, 708 p. : 26 cm.. 9780073380933 (alk. paper) | 0073380938 (alk. paper)

By Zeithaml, Valarie A.. New York : McGraw-Hill Irwin, 2013 . xxvii, 642 p. : 26 cm.cm.. 9780078112058 (alk. paper) | 0078112052