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1. Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences

by Jefkins, Frank William.

Publisher: Aylesbury, Intertext, 1973Availability: Items available for loan: Epoka University Library [HF 5415 .J438 1973] (1).

2. Dictionary of marketing and advertising

by Rosenberg, Jerry Martin.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : J. Wiley, c1995Online Access: Contributor biographical information | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415 .R577 1995] (1).

3. Dictionary of marketing and advertising

by Rosenberg, Jerry Martin.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : J. Wiley, c1995Online Access: Contributor biographical information | Publisher description Availability: No items available

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