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1. Dictionary of marketing and communication; including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences

by Jefkins, Frank William.

Publisher: Aylesbury, Intertext, 1973Availability: Items available for loan: Epoka University Library [HF 5415 .J438 1973] (1).

2. Dictionary of marketing [electronic resource]

by Ivanovic, A; Collin, P. H. (Peter Hodgson).

Edition: 3rd ed. Publisher: London : Bloomsbury, 2003Online Access: Connect to MyiLibrary resource Availability: Items available for loan: Epoka University Library [HF 5415 .C58 1996] (1).

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