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1. Marketing strategy : planning and implementation

by Walker, Orville C; Boyd, Harper W; Larréché, Jean-Claude.

Edition: 3rd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Epoka University Library [HF 5415.13 .W249 1999] (1).

2. Marketing management : a strategic, decision-making approach

by ; Boyd, Harper W.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, c2002Availability: Items available for loan: Epoka University Library [HF 5415.13 .B669 2002] (1).

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