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1. Strategic marketing management cases

by Cravens, David W; Lamb, Charles W; Crittenden, Victoria Lynn.

Edition: 5th ed. Publisher: Chicago : Irwin, c1996Availability: Items available for loan: Epoka University Library [HF 5415 .C6944 1996] (1).

2. Marketing

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl D.

Edition: 8th ed., instructor's ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Mason, Ohio : Thomson/South-Western, c2006Availability: Items available for loan: Epoka University Library [HF 5415.L2624 2006] (1).

3. Strategic marketing management cases

by Cravens, David W; Lamb, Charles W; Crittenden, Victoria Lynn.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Epoka University Library [HF 5415 C6944 1999] (1).

4. MKTG 7

by Lamb, Charles W; Hair, Joseph F; McDaniel, Carl, Jr.

Edition: Student ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Mason, Ohio : Andover : South-Western ; Cengage Learning [distributor], 2013Other title: Marketing 7; Marketing.Availability: Items available for loan: Epoka University Library [ HF 5415 .L26244 2011] (1).

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