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1. Services marketing : people, technology, strategy

by Lovelock, Christopher H; Wirtz, Jochen.

Edition: 6th ed. Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HF 5415.13 .L5883 2007] (1).

2. Principles of service marketing and management

by Lovelock, Christopher H; Wright, Lauren.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Availability: Items available for loan: Epoka University Library [HD 9981.5.L68 1999] (1).

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