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1. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).

Edition: 6th ed. Publisher: Boston : McGraw-Hill, c2002Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF5415.3 .P468 2001 ] (1).

2. Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).

Edition: 7th ed. Publisher: New York : McGraw-Hill, c2005Online Access: Contributor biographical information | Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.3 .P468 2005 ] (2).

3. Marketing management : knowledge and skills

by Peter, J. Paul; Donnelly, James H.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.13 .P387 2001] (1).

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