Epoka University Library Search for 'au:"McDaniel, Carl," and su-to:Marketing research. and itype:BK'

Marketing research essentials /

By McDaniel, Carl D.. Cincinnati, Ohio : South-Western College Pub., 2001 . 1 v. (various pagings) : 26 cm. +. 0324023170 (package: book & CD) | 0324028407 (book only) | 0324037139 (CD only)

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Marketing research /

By McDaniel, Carl D.. Hoboken, NJ : Wiley, 2010 . xxx, 693, [65] p. : 26 cm. +. 9780470087022 (hbk.) | 0470087021 (hbk.)

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