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1. Marketing : concepts and strategies

by Pride, William M; Ferrell, O. C.

Edition: Library ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Houghton Mifflin Co., c2006Availability: Items available for loan: Epoka University Library [HF5415 .P658 2006] (1).

2. Pride-Ferrell foundations of marketing

by Pride, William M; Ferrell, O. C.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Houghton Mifflin, c2004Other title: Foundations of marketing.Availability: Items available for loan: Epoka University Library [HF 5415 .P6584 2004] (1).

3. Marketing : concepts and strategies

by Pride, William M; Ferrell, O. C.

Edition: 12th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Houghton Mifflin Co., c2003Availability: Items available for loan: Epoka University Library [HF 5415 .P658 2003] (1).

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