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Analysis for marketing planning /

by Lehmann, Donald R; Winer, Russell S.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Edition: 5th ed.Description: xii, 256 p. : ill. ; 23 cm.ISBN: 0070275475 (alk. paper).Subject(s): Marketing -- Management. -- United StatesOnline resources: Publisher description | Table of contents
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415 .13 .L395 2002 (Browse shelf) Available

Includes bibliographical references and index.

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