Epoka University Library Search for 'pb:South-Western Cengage Learning, and su-to:Advertising. and su-to:Direct marketing. and au:Shimp, Terence A.'

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 p. : 29 cm.. 9780324593600 (hbk.) | 0324593600 (hbk.)

Place Hold on Advertising, promotion, and other aspects of integrated marketing communications /

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2013 . xxii, 729 pages : , Previous ed. published in 2010. 29 cm. 9781111580216 (hbk) | 1111580219 (hbk)

Place Hold on Advertising, promotion, and other aspects of integrated marketing communications /

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 p. : 29 cm.. 9780324593600 (hbk.) | 0324593600 (hbk.)

Place Hold on Advertising, promotion, and other aspects of integrated marketing communications /