Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2013 . xxii, 729 pages : , Previous ed. published in 2010. 29 cm. 9781111580216 (hbk) | 1111580219 (hbk)

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Advertising, promotion, and other aspects of integrated marketing communications /