Marketing management : knowledge and skills /
by Peter, J. Paul; Donnelly, James H.
Material type:
BookPublisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Edition: 6th ed.Description: xx, 876 p. : ill. (some col.), maps ; 26 cm.ISBN: 0072315571.Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Publisher description | Table of contents
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
Books
|
Epoka University Library
|
HF 5415.13 .P387 2001 (Browse shelf) | Available |
Includes bibliographical references (p. 851-858) and indexes.
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