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1.
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Marketing channels : a relationship management approach
by Pelton, Lou E;
Lumpkin, James R;
Strutton, David.
Edition: 2nd ed. Publisher: Boston : McGraw-Hill/Irwin, c2002Online Access: Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.129 .P45 2002] (1).
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2.
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Product management
by Lehmann, Donald R;
Winer, Russell S.
Edition: 4th ed. Publisher: Boston : McGraw-Hill/Irwin, 2005Online Access: Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.15 .L44 2005] (1).
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3.
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Retailing management
by Levy, Michael;
Weitz, Barton A.
Edition: 5th ed. Publisher: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: Epoka University Library [HF 5429 .L4828 2004] (1).
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4.
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Analysis for marketing planning
by Lehmann, Donald R;
Winer, Russell S.
Edition: 5th ed. Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415 .13 .L395 2002] (1).
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5.
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Strategic marketing
by Cravens, David W;
Piercy, Nigel.
Edition: 7th ed. Publisher: Boston : McGraw-Hill Irwin, c2003Online Access: Publisher description | Table of contents Availability: No items available Checked out (1).
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6.
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Product Management
by Lehmann, Donald R;
Winer, Russell S.
Edition: 4th ed.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, 2005Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.15.L44 2005] (1).
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7.
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Marketing management : text and cases
by Lal, Rajiv;
Quelch, John A;
Rangan, V. Kasturi.
Edition: [1st ed.]Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.13 .L315 2005] (1).
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8.
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Management of a sales force
by Spiro, Rosann L;
Stanton, William J;
Rich, Gregory A.
Edition: 11th ed. / Rosann L. Spiro, William J. Stanton, Gregory A. Rich.Material type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Boston : McGraw-Hill/Irwin, c2003Online Access: Table of contents | Publisher description | Contributor biographical information Availability: Items available for loan: Epoka University Library [HF 5438.4 .S78 2003] (1).
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