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1. Marketing channels : a relationship management approach

by Pelton, Lou E; Lumpkin, James R; Strutton, David.

Edition: 2nd ed. Publisher: Boston : McGraw-Hill/Irwin, c2002Online Access: Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.129 .P45 2002] (1).

2. Product management

by Lehmann, Donald R; Winer, Russell S.

Edition: 4th ed. Publisher: Boston : McGraw-Hill/Irwin, 2005Online Access: Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.15 .L44 2005] (1).

3. Retailing management

by Levy, Michael; Weitz, Barton A.

Edition: 5th ed. Publisher: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: Epoka University Library [HF 5429 .L4828 2004] (1).

4. Analysis for marketing planning

by Lehmann, Donald R; Winer, Russell S.

Edition: 5th ed. Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415 .13 .L395 2002] (1).

5. Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 7th ed. Publisher: Boston : McGraw-Hill Irwin, c2003Online Access: Publisher description | Table of contents Availability: No items available Checked out (1).

6. Product Management

by Lehmann, Donald R; Winer, Russell S.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, 2005Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.15.L44 2005] (1).

7. Marketing management : text and cases

by Lal, Rajiv; Quelch, John A; Rangan, V. Kasturi.

Edition: [1st ed.]Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.13 .L315 2005] (1).

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