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301. Strategic marketing : an applied perspective

by Alsem, K. J.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill, c2007Online Access: Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.13 .A435 2007] (2).

302. IMC : using advertising and promotion to build brands

by Duncan, Tom (Thomas R.).

Edition: 1st ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill, 2002Availability: Items available for loan: Epoka University Library [HF 5415.13 .D846 2002] (1).

303. International business : the challenge of global competition

by Ball, Donald A.

Edition: 13th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Epoka University Library [HD 62.4 .B34 2013] (1).

304. Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.

Edition: 5th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HD 9980.5 .Z45 2009] (1).

305. Marketing strategy : planning and implementation

by Walker, Orville C; Boyd, Harper W; Larréché, Jean-Claude.

Edition: 3rd ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, c1999Availability: Items available for loan: Epoka University Library [HF 5415.13 .W249 1999] (1).

306. Contemporary advertising

by Arens, William F.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, c2006Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HF 5821.B62 2006] (1).

307. Marketing management : knowledge and skills

by Peter, J. Paul; Donnelly, James H.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, c2001Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.13 .P387 2001] (1).

308. The handbook of business valuation and intellectual property analysis

by Reilly, Robert F; Schweihs, Robert P.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw Hill, c2004Online Access: Publisher description | Contributor biographical information Availability: Items available for loan: Epoka University Library [HG 4028.V3 H 257 2004] (1).

309. The handbook of business valuation and intellectual property analysis

by Reilly, Robert F; Schweihs, Robert P.

Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw Hill, c2004Online Access: Publisher description | Contributor biographical information Availability: No items available

310. Product Management

by Lehmann, Donald R; Winer, Russell S.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, 2005Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.15.L44 2005] (1).

311. Service management : operations, strategy, information technology

by Fitzsimmons, James A; Fitzsimmons, Mona J.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2008Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HD 9980.5.F549 2008] (1).

312. Managerial accounting

by Garrison, Ray H; Noreen, Eric W; Brewer, Peter C.

Edition: 13th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2010Availability: Items available for loan: Epoka University Library [HF 5657.4.G37 2010] (1).

313. Advanced financial accounting

by ; Baker, Richard E.

Edition: 7th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Ma. : McGraw-Hill Irwin, c2008Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [ HF 5635.B165 2008] (1).

314. Marketing management : text and cases

by Lal, Rajiv; Quelch, John A; Rangan, V. Kasturi.

Edition: [1st ed.]Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.13 .L315 2005] (1).

315. Basic marketing : a marketing strategy planning approach

by Perreault, William D; Cannon, Joseph P., Ph. D; McCarthy, E. Jerome (Edmund Jerome).

Edition: 17th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, c2009Online Access: Table of contents only Availability: Items available for loan: Epoka University Library [HF 5415.13.M369 2009] (1).

316. Fundamentals of operations management

by Davis, Mark M; Aquilano, Nicholas J; Chase, Richard B.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2003Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [TS 155 .D248 2003] (1).

317. Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo; Gremler, Dwayne D.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill Irwin, c2013Online Access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HD 9980.5 .Z45 2013] (1).

318. Strategic marketing

by Cravens, David W; Piercy, Nigel.

Edition: 8th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, c2006Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HF 5415.135 .C72 2006] (1).

319. Strategic marketing management cases

by Cravens, David W; Lamb, Charles W; Crittenden, Victoria Lynn.

Edition: 6th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : Irwin/McGraw-Hill, 1999Availability: Items available for loan: Epoka University Library [HF 5415 C6944 1999] (1).

320. Understanding corporate annual reports

by Pasewark, William R; .

Edition: 5th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston : Irwin McGraw-Hill, c2004Availability: Items available for loan: Epoka University Library [HF 5681.B2 P19 2004] (1).

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