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101. Marketing management : knowledge and skills

by Peter, J. Paul; Donnelly, James H.

Edition: 8th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, c2007Online Access: Table of contents only | Publisher description | Contributor biographical information Availability: Items available for loan: Epoka University Library [ HF 5415.13 .P387 2007] (1).

102. Marketing : the core

by Kerin, Roger A; Hartley, Steven William; Rudelius, William.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Epoka University Library [ HF 5415 .K452 2011] (1).

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