Epoka University Library Search for 'se,phr:"McGraw-Hill/Irwin series in marketing" and au:Olson, Jerry C and itype:BK'

Consumer behavior and marketing strategy /

By Peter, J. Paul.. New York : McGraw-Hill, 2005 . xxv, 578 p. : , Various multi-media instructional materials are available to supplement the text. 27 cm.. 0072864877 (alk. paper) | 0071111778 (international : alk. paper)

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Consumer behavior and marketing strategy /

By Peter, J. Paul.. Boston : McGraw-Hill, 2002 . xxvi, 582 p., [24] p. of plates : 27 cm.. 0071121110

Place Hold on Consumer behavior and marketing strategy /