Epoka University Library Search for 'se,phr:"McGraw-Hill/Irwin series in marketing" and holdingbranch:EUL and se:Mcgraw-Hill/Irwin series in marketing and au:Cravens, David W.'

Strategic marketing /

By Cravens, David W.. Boston, Mass. : McGraw-Hill, 2006 . xvii, 726 p. : , Various multi-media instructional materials are available to supplement the text. 26 cm.. 0072966343 (alk. paper)

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Strategic marketing /

By Cravens, David W.. Boston : McGraw-Hill Irwin, 2003 . xviii, 843 p. : 26 cm.. 0072466650 (student : alk. paper) | 0071151613 (international : alk. paper)

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