Epoka University Library Search for 'se,phr:"McGraw-Hill/Irwin series in marketing" and holdingbranch:EUL and se:Mcgraw-Hill/Irwin series in marketing'

Management of a sales force.

By Spiro, Rosann L.. Boston : McGraw-Hill/Irwin, 2003 . xxiii, 564 p. : , Rev. ed. of: Management of a sales force / William J. Stanton, Rosann Spiro. 10th ed. c1999. 26 cm.. 0072398876 (alk. paper) | 0071198989 (international ed. : alk. paper)

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Marketing management :

Boston, Mass. : McGraw-Hill, 2002 . xxi, 594 p. : 26 cm. +. 0072315237 (alk. paper)

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Strategic marketing /

By Cravens, David W.. Boston, Mass. : McGraw-Hill, 2006 . xvii, 726 p. : , Various multi-media instructional materials are available to supplement the text. 26 cm.. 0072966343 (alk. paper)

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Marketing management :

By Lal, Rajiv.. New York, N.Y. : McGraw-Hill/Irwin, 2005 . xiii, 812 p. : 26 cm.. 0072967625 (alk. paper)

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Product Management

By Lehmann, Donald R.. Boston : McGraw-Hill/Irwin, 2005 . xvi, 494 p. : 24 cm.. 0072865989 (alk. paper)

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Contemporary advertising /

By Arens, William F.. Boston, Mass. : McGraw-Hill, 2006 . xl, 614 [80]p. : , Includes indexes. 28 cm.. 0072964723 (alk. paper)

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IMC :

By Duncan, Tom. Boston : McGraw-Hill, 2002 . xxxii, 783 p. : 29 cm.. 025621476X (alk. paper)

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Marketing management :

By Mullins, John W.. New York : McGraw-Hill, 2008 . xxii, 533 p. : , Previous ed. entered under title. 26 cm.. 9780073529820 (alk. paper) | 0073529826 (alk. paper)

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Consumer behavior and marketing strategy /

By Peter, J. Paul.. New York : McGraw-Hill, 2005 . xxv, 578 p. : , Various multi-media instructional materials are available to supplement the text. 27 cm.. 0072864877 (alk. paper) | 0071111778 (international : alk. paper)

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Analysis for marketing planning /

By Lehmann, Donald R.. Boston, Mass. : McGraw-Hill Irwin, 2002 . xii, 256 p. : 23 cm.. 0070275475 (alk. paper)

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Strategic marketing /

By Cravens, David W.. Boston : McGraw-Hill Irwin, 2003 . xviii, 843 p. : 26 cm.. 0072466650 (student : alk. paper) | 0071151613 (international : alk. paper)

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Retailing management /

By Levy, Michael,. Boston : McGraw-Hill Irwin, 2004 . xxxv, 775 p. ; 26 cm. :. 0072497203 (alk. paper) | 007121481X (international : alk. paper)

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Product management /

By Lehmann, Donald R.. Boston : McGraw-Hill/Irwin, 2005 . xvi, 494 p. : , International Edition 24 cm.. 0072865989 (alk. paper)

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Marketing channels :

By Pelton, Lou E.. Boston : McGraw-Hill/Irwin, 2002 . xxvi, 514 p. : 24 cm.. 0071121005

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Consumer behavior and marketing strategy /

By Peter, J. Paul.. Boston : McGraw-Hill, 2002 . xxvi, 582 p., [24] p. of plates : 27 cm.. 0071121110

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