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1. Product management

by Lehmann, Donald R; Winer, Russell S.

Edition: 4th ed. Publisher: Boston : McGraw-Hill/Irwin, 2005Online Access: Table of contents | Publisher description Availability: Items available for loan: Epoka University Library [HF 5415.15 .L44 2005] (1).

2. Analysis for marketing planning

by Lehmann, Donald R; Winer, Russell S.

Edition: 5th ed. Publisher: Boston, Mass. : McGraw-Hill Irwin, c2002Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415 .13 .L395 2002] (1).

3. Product Management

by Lehmann, Donald R; Winer, Russell S.

Edition: 4th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill/Irwin, 2005Online Access: Publisher description | Table of contents Availability: Items available for loan: Epoka University Library [HF 5415.15.L44 2005] (1).

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