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1. Introduction to advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, George E. (George Edward); Belch, Michael A.

Edition: 3rd ed. Publisher: Chicago : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: Epoka University Library [HF 5823 .B387 1995] (1).

2. Contemporary advertising

by Arens, William F.

Edition: 10th ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. : McGraw-Hill, c2006Online Access: Publisher description | Table of contents only Availability: Items available for loan: Epoka University Library [HF 5821.B62 2006] (1).

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