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Service marketing /

by Baron, Steve (J. Steve).
Material type: materialTypeLabelBookSeries: Sage library in marketing.Publisher: Los Angeles : SAGE, 2010Description: 4 v. : ill. ; 24 cm.ISBN: 9781849205740 (set : hrd.).Subject(s): Service industries -- Marketing | Service industries -- Management | Customer services -- Marketing | Customer services -- Management
Contents:
v. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
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Item type Location Call number Status Date due
Books Books
Epoka University Library
HD9980.5 .S42517 2011 (Browse shelf) Available

Includes bibliographical references.

v. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.

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