Advertising and integrated brand promotion, 5e /

By O'Guinn, Thomas C.. Australia ; | Mason, OH : South-Western Cengage Learning, 2009 . xlii, 726 p. : 28 cm.. 9780324568622 (student ed.) | 0324568622 (student ed.) | 9780324569407 (instructor's ed.) | 0324569408 (instructor's ed.)

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Advertising and integrated brand promotion, 5e /