Epoka University Library Search for 'su:"Communication in marketing."'

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 p. : 29 cm.. 9780324593600 (hbk.) | 0324593600 (hbk.)

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Introduction to advertising and promotion :

By Belch, George E.. Chicago : Irwin, 1995 . xxii, 762 p. : , Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. 29 cm.. 0256136963 | 0256136971 (international students ed.)

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Marketing communications :

By Smith, P. R.. London ; | Milford, CT : Kogan Page, 1993 . 602 p. : 25 cm.. 0749426993

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Strategic advertising management /

By Percy, Larry.. Oxford ; | New York : Oxford University Press, 2009 . xviii, 424 p. : 25 cm.. 9780199532575 | 0199532575

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