Epoka University Library Search for 'su:"Consumer behavior" and itype:BK'

Consumer behavior and marketing strategy /

By Peter, J. Paul.. Boston : McGraw-Hill, 2002 . xxvi, 582 p., [24] p. of plates : 27 cm.. 0071121110

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Consumer behavior and marketing strategy /

By Peter, J. Paul.. New York : McGraw-Hill, 2005 . xxv, 578 p. : , Various multi-media instructional materials are available to supplement the text. 27 cm.. 0072864877 (alk. paper) | 0071111778 (international : alk. paper)

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Consumer behavior /

By Schiffman, Leon G.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2007 . xix, 561, C-38, G-11, I-22 p. : 27 cm.. 0131869604 (alk. paper)

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Consumer behavior /

By Blackwell, Roger D.. Mason, Ohio : Thomson Business and Economics, 2006 . xlii, 774 p. : 29 cm.. 0324271972

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Sowing the American dream :

By Blanke, David,. Athens, OH : Ohio University Press, 2000 . xiii, 282 p. ; 24 cm.. 0821413473 | 0821413481 (pbk.)

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Accounting for tastes :

By Bennett, Tony,. Cambridge, U.K. ; | New York : Cambridge University Press, 1999 . xiv, 313 p. : 24 cm.. 052163234X (hc. : alk. paper) | 0521635047 (pbk. : alk. paper)

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Uncertainty, production, choice, and agency :

By Chambers, Robert G.. Cambridge ; | New York : Cambridge University Press, 2000 . xvi, 373 p. : 24 cm.. 0521622441 (hb) | 0521785235 (pbk.)

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Eating out :

By Warde, Alan.. Cambridge [England] | New York : Cambridge University Press, 2000 . xi, 246 p. ; 23 cm.. 0521590442 (hb) | 0521599695 (pb)

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Consumer behavior :

By Solomon, Michael R.. Delhi, India PHI Learning Private Limited 2013 . xxiv, 614 pages : 29 cm. 9788120346987

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Nudge :

By Thaler, Richard H.,. New York : Penguin Books, 2008 . viii, 312 p. : 22 cm.. 9780143115267 (pbk.)

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Customer relationship management :

By Buttle, Francis.. . xxv, 400 pages : 26 cm. 9781138789821 (hardback) | 9781138789838 (paperback)

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Consumer behavior :

By Solomon, Michael R.. Upper Saddle River, NJ : Pearson/Prentice Hall, 2009 . xxv, 694 p. : 29 cm.. 9780136015963 | 0136015964

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Cases in consumer behaviour /

Chichester ; | New York : J. Wiley, 1999 . x, 170 p. : 23 cm.. 0471987816 (pbk. : alk. paper)

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Consumer behaviour /

By Evans, Martin. Chichester, England ; | Hoboken, NJ : Wiley, 2009 . xv, 560 p. : 26 cm.. 0470994657 (pbk. : alk. paper) | 9780470994658 (pbk. : alk. paper)

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Consumer behavior

South Western Cengage Learning, Inc. 2009 . xiv,421 p. ; , This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, Second Edition, will serve you well in the classroom and help you develop the knowledge and skills to succeed in the dynamic world of modern business. 27 cm.. 9780538745406 (hardcover)

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Consumer behavior /

By Hoyer, Wayne D.. Australia ; | Mason, OH : South-Western Cengage Learning, 2010 . xxiv, 493, [151] p. : 27 cm.. 9780547079929 (hardcover)

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Consumer behavior /

New York : Nova Science Publishers, 2009 . xiv, 277 p. ; 27 cm.. 9781606923948 (hardcover) | 9780395843855

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