Normal view MARC view ISBD view

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul; Olson, Jerry C. (Jerry Corrie).
Series: McGraw-Hill/Irwin series in marketing. Publisher: New York : McGraw-Hill, c2005Edition: 7th ed.Description: xxv, 578 p. : ill. ; 27 cm.ISBN: 0072864877 (alk. paper); 0071111778 (international : alk. paper).Subject(s): Marketing | Consumer behaviorOnline resources: Contributor biographical information | Table of contents | Publisher description
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Location Call number Copy number Status Date due
Books Books
Epoka University Library
HF 5415.3 .P468 2005 (Browse shelf) 1 Available
Books Books
Epoka University Library
HF 5415.3 .P468 2005 (Browse shelf) 2 Available

Various multi-media instructional materials are available to supplement the text.

There are no comments for this item.

Log in to your account to post a comment.

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|library@epoka.edu.al