Strategic social media :

By Mahoney, L. Meghan, . Chichester, West Sussex, UK : Wiley-Blackwel 2017 . ix, 347 pages : , Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold 26 cm . 9781119259190 1119259193 9781118556849 1118556844

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Social media strategy :

By Quesenberry, Keith A.,. . xv, 239 pages : 26 cm. 9781442251526 (cloth : alk. paper) | 9781442251533 (pbk : alk. paper)

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The new community rules :

By Weinberg, Tamar.. Beijing ; | Sebastopol, CA : O'Reilly, 2009 . xviii, 346 p. : 24 cm.. 9780596156817 (pbk.) | 0596156812 (pbk.)

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Epoka University Library Search for 'su:"Internet" and itype:BK and su-to:Internet marketing and holdingbranch:EUL and su-to:Social media.'

Strategic social media :

Social media strategy :

The new community rules :