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Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 p. : 29 cm.. 9780324593600 (hbk.) | 0324593600 (hbk.)

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Advertising,Promotion, and other aspects of integrated marketing communications

Mason, OH Thomson/South-Western, 2007 . xxii,. , ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practitioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. ill. . 9780324408072

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Advertising, promotion & supplemental aspects of integrated marketing communications

Mason, Ohio Thomson South-Western 2003 . xxi, 650 p. . 29 cm..

Place Hold on Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising,Promotion, and other aspects of integrated marketing communications

Place Hold on Advertising,Promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2013 . xxii, 729 pages : , Previous ed. published in 2010. 29 cm. 9781111580216 (hbk) | 1111580219 (hbk)

Place Hold on Advertising, promotion, and other aspects of integrated marketing communications /

Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 p. : 29 cm.. 9780324593600 (hbk.) | 0324593600 (hbk.)

Place Hold on Advertising, promotion, and other aspects of integrated marketing communications /