Epoka University Library Search for 'su:"Sales promotion." and su-to:Communication in marketing. and su-to:Advertising.'

Strategic advertising management /

By Percy, Larry.. Oxford ; | New York : Oxford University Press, 2009 . xviii, 424 p. : 25 cm.. 9780199532575 | 0199532575

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Introduction to advertising and promotion :

By Belch, George E.. Chicago : Irwin, 1995 . xxii, 762 p. : , Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993. 29 cm.. 0256136963 | 0256136971 (international students ed.)

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Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 p. : 29 cm.. 9780324593600 (hbk.) | 0324593600 (hbk.)

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Advertising,Promotion, and other aspects of integrated marketing communications

Mason, OH Thomson/South-Western, 2007 . xxii,. , ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practitioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. ill. . 9780324408072

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Advertising,Promotion, and other aspects of integrated marketing communications

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Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2013 . xxii, 729 pages : , Previous ed. published in 2010. 29 cm. 9781111580216 (hbk) | 1111580219 (hbk)

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Advertising, promotion & supplemental aspects of integrated marketing communications

Mason, Ohio Thomson South-Western 2003 . xxi, 650 p. . 29 cm..

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Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A.. Mason, Ohio : South-Western Cengage Learning, 2010 . xx, 668 p. : 29 cm.. 9780324593600 (hbk.) | 0324593600 (hbk.)

Place Hold on Advertising, promotion, and other aspects of integrated marketing communications /