Normal view MARC view ISBD view

Introduction to advertising and promotion : an integrated marketing communications perspective /

by Belch, George E. (George Edward); Belch, George E. (George Edward); Belch, Michael A.
Series: Irwin series in marketing. Publisher: Chicago : Irwin, c1995Edition: 3rd ed.Description: xxii, 762 p. : ill. (som col.), col. maps ; 29 cm.ISBN: 0256136963; 0256136971 (international students ed.).Other title: Introduction to advertising & promotion.Subject(s): Advertising | Sales promotion | Communication in marketing
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5823 .B387 1995 (Browse shelf) Available

Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.

Includes bibliographical references (p. 721-738) and indexes.

There are no comments for this item.

Log in to your account to post a comment.

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|library@epoka.edu.al