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1. Marketing communications : an integrated approach

by Smith, P. R. (Paul Russell); Taylor, Jonathan.

Edition: 2nd ed. Publisher: London ; Milford, CT : Kogan Page, 1993Availability: Items available for loan: Epoka University Library [HF 5415.123 .S65 1993] (1).

2. Strategic advertising management

by Percy, Larry; Elliott, Richard H.

Edition: 3rd ed. Publisher: Oxford ; New York : Oxford University Press, 2009Online Access: Table of contents only | Publisher description Availability: Items available for loan: Epoka University Library [HF 5438.5 .P475 2009] (2).

3. Introduction to advertising and promotion : an integrated marketing communications perspective

by Belch, George E. (George Edward); Belch, George E. (George Edward); Belch, Michael A.

Edition: 3rd ed. Publisher: Chicago : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: Epoka University Library [HF 5823 .B387 1995] (1).

4. Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 8th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2010Availability: Items available for loan: Epoka University Library [HF 5415.123 .S54 2010] (2).

5. Advertising,Promotion, and other aspects of integrated marketing communications

by .

Edition: 7th ed. Publisher: Mason, OH Thomson/South-Western, 2007Online Access: Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-b.html Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-t.html Availability: Items available for loan: Epoka University Library [HF 5415.123 .S54 2007 ] (1).

6. Advertising,Promotion, and other aspects of integrated marketing communications

by .

Edition: 7th ed. Publisher: Mason, OH Thomson/South-Western, 2007Online Access: Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-b.html Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1514/2005936424-t.html Availability: Items available for loan: Epoka University Library [HF5415.123 .S54 2007] (1).

7. Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A; Andrews, J. Craig.

Edition: 9th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, ©2013Availability: Items available for loan: Epoka University Library [HF5415.123 .S54 2007] (1).

8. Advertising, promotion & supplemental aspects of integrated marketing communications Terence A. Shimp

by .

Edition: 6th ed.Material type: book Set; Format: print Publisher: Mason, Ohio Thomson South-Western c2003Online Access: Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-b.html Table of contents only |u http://www.loc.gov/catdir/enhancements/fy1514/2002071957-t.html Availability: Items available for loan: Epoka University Library [HF5415.123  .S54 2003] (1).

9. Advertising, promotion, and other aspects of integrated marketing communications

by Shimp, Terence A.

Edition: 8th ed.Material type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Mason, Ohio : South-Western Cengage Learning, c2010Availability: Items available for loan: Epoka University Library [HF5415.123 .S54 2010] (1).

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