Normal view MARC view ISBD view

Strategic marketing /

by Cravens, David W [David W. CRAVENS, Nigel F. PIERCY]; Piercy, Nigel [David W. CRAVENS, Nigel F. PIERCY].
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill, c2006Edition: 8th ed.Description: xvii, 726 p. : ill. ; 26 cm.ISBN: 0072966343 (alk. paper).Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Publisher description | Table of contents only
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Location Call number Status Date due
Books Books
Epoka University Library
HF 5415.135 .C72 2006 (Browse shelf) Available

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

There are no comments for this item.

Log in to your account to post a comment.

Epoka University Library, Rr. Tiranë-Rinas,Km. 12 1039 Tirana, Albania
+355 4 2232 086| FAX +355 4 2222 117|library@epoka.edu.al